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Yoplait has new line of Greek yogurt in a 9 oz size. The Marketing Managers plan to test market the product in one small market
Yoplait has new line of Greek yogurt in a oz size. The Marketing Managers plan to test market the product in one small market for three weeks. They have calculated the cost and projected sales for each of the different flavors: Plain cost is each with a projected sales of units, Strawberry cost per unit is with a projected sales of units, Blueberry cost are per unit with a projected sales of units. Each yogurt product will retail at the same price. Using the average cost pricing and a markup what will Yoplait price these product at the retail level
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