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As noted in the case, a firm can adjust its value drivers to improve its strategic position. Which of the following examples highlights a differentiation strategy driven by product features?

Multiple Choice

OXO ergonomic kitchen utensils designed with soft black rubber grips

Toyota's focus on listening to its customers

Zappos' free shipping to its customers for returns

Toyota's renewed sense of transparency

Google's Pixel phone combined with discounted highspeed wireless services