You along with two of your friends are planning to open a beauty and cosmetic store at downtown Toronto. One of your friends has worked at Sephora for 10 years and has expertise in makeup techniques and sales. Your other friend has expertise in finance and you are an IT professional. Answer the following questions: 1- What form of business ownership would you go for? 2- What macro-environment factors would affect the business? 3- How would you market your brand? What promotional tools would you use? 4- How would you keep the business practices sustainable? 5- How would you ensure profitability of the business?