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You and a friend were watching television yesterday, and when you asked her today about an ad about retirement plans you both talked about at

  1. You and a friend were watching television yesterday, and when you asked her today about an ad about retirement plans you both talked about at the time, she tells you she didnt see such an ad, let alone talk about it. Which of the perception processes is at work here?

Selective attention

Selective interpretation

Selective filtering

Selective retention

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