You and your business partner are working on forecasting demand and the lift that comes from promotional activities. Currently you are considering spending $8,000 each on coupons and trade allowance and $12,000 on advertising. Baseline sales are $550,000. Below is a table with expected promotional lift. Additive Promotion Advertising Coupons Spend SO 0% 0% $8,000 8% 11% $12,000 11% 12% Trade Allowance 0% Multiplicative Advertising Coupons Trade Allowance 1 1 1 1.03 1.13 1.01 1.23 1.19 1.07 3% 5% 1. What are projected sales based on the additive method? 2. What is the expected lift from the additive method? 3. What is the cost of incremental sales based on the additive method? 4. What are projected sales based on the multiplicative method? You and your business partner are working on forecasting demand and the lift that comes from promotional activities. Currently you are considering spending $8,000 each on coupons and trade allowance and $12,000 on advertising. Baseline sales are $550,000. Below is a table with expected promotional lift. Additive Promotion Advertising Coupons Spend SO 0% 0% $8,000 8% 11% $12,000 11% 12% Trade Allowance 0% Multiplicative Advertising Coupons Trade Allowance 1 1 1 1.03 1.13 1.01 1.23 1.19 1.07 3% 5% 1. What are projected sales based on the additive method? 2. What is the expected lift from the additive method? 3. What is the cost of incremental sales based on the additive method? 4. What are projected sales based on the multiplicative method