You and your college roommate just graduated with a degree in marketing, and you have decided to join forces to develop a consumer buying decision app for the iPhone. From your marketing studies, you know that consumers expend different amounts of mental and physical effort in deciding which products to buy to meet their needs and desires. Your app will be designed to provide extensive information, product demos and other decision-support tools for those products that consumers typically have a high level of involvement with.

Which type of consumer decision-making will your application assist consumers with?

a.Limited decision making

b.Extended decision making

c.Routinized response time

d.cognitive dissonance

e.Impulse buying