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You and your competitor are both running search ads that use the same keywords. What will happen when someone searches with those keywords? The ad

You and your competitor are both running search ads that use the same keywords. What will happen when someone searches with those keywords?

The ad that has the highest bid will appear first

Google will alternate your ad and your competitor's ad to be fair

The ad that has the highest bid and quality score will appear first

The ad that has the highest quality score will appear first

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