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You and your friend Maxine work in different parts of a large firm. In a recent analysis, your area was labeled a cash cow and
You and your friend Maxine work in different parts of a large firm. In a recent analysis, your area was labeled a "cash cow" and hers was labeled a "question mark." What things would you do differently in your area than Maxine would do in hers?
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In business the terms cash cow and question mark are often used in the context of the Boston Consulting Group BCG Matrix a strategic management tool t...
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Financial management theory and practice
Authors: Eugene F. Brigham and Michael C. Ehrhardt
13th edition
1439078106, 111197375X, 9781439078105, 9781111973759, 978-1439078099
