You and your friends produced a live entertainment event where one of your target audiences was local college students. Given the financial situation of most college students, your management team decides to offer a reduced ticket rate for those students that present their college ID. At the end of the event you overhear a group of college students saying that they would have paid much more for the ticket than the reduced price. What pricing error did your management team make? Group of answer choices The price skimming tactic did not work Decreased perception of value The variable pricing model is wrong A consumer surplus