You and your partner are debating about the external factors that affect the pricing strategy for your new retail business which is about opening

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You and your partner are debating about the external factors that affect the pricing strategy for your new retail business which is about opening a chain of supermarkets (i.e. ten branches that to be scattered all over Bahrain). Moreover, the goods that you will be offering must be priced in a way that both achieve profitability and customers satisfaction. 1) List down the external factors that could affect your retail pricing strategy and pricing options. (5 POINTS) 2) You ought to be very clear about your competitors and the retail pricing. Hence, would you rather go within the market price or above the market price and why? (5 POINTS) 3) Consumer price sensitivity varies by identifying first the market segment, based on shopping orientation. Please identify your shopping orientation and consumer price sensitivity accordingly. (5 POINTS)