You (and your team) are employed as Management Accountants working for Qantas Airways. You have been given the task of recommending a new business strategy for Qantas Airways (please note, this task is for Qantas Airways, not the Qantas Group). The first step is to undertake a Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis. Question 1 1) Conduct a macro-environmental analysis to identify key opportunities and threats facing Qantas Airways. Some guidance: a) Use the PESTEL framework to identify and understand the types of macro- environmental factors impacting Qantas Airways. b) Conduct research to determine facts and explain trends and developments in the organisation's macro-environment. c) Determine whether the trends are opportunities or threats for Qantas Airways - explain why. Question 2 2) Conduct an industry analysis to identify key opportunities and threats facing Qantas Airways. Some guidance: a) Start by classifying the industry that Qantas Airways belongs to. b) Identify and analyse the competitive / industry environment using Porter's 5 Forces. c) Conduct research to determine facts. d) Explain and discuss each of the five forces. Question 3 3) Based on your analyses in questions 1 and 2 above, identify two major opportunities and two major threats facing Qantas Airways. Some guidance: a) Describe your overall observations in terms of the major opportunities and threats facing the industry and the organisation. Feel free to use the concepts and diagrams presented in the text book and lecture slides to help you structure your answers for now. As part of your research, you need to look up articles about Qantas and its industry and Qantas' latest Data Book and Annual Report. More comprehensive research is required to complete the above questions