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You and your team decide that secondary research is not sufficient to answer the research objective and research questions. Identify one qualitative primary research method
You and your team decide that secondary research is not sufficient to answer the research objective and research questions. Identify one qualitative primary research method that answers Research Question 1 and allows an evaluation of customers' current perceptions of Nature's Beauty's skincare line and its packaging. (5 pts) In your response, discuss why you chose this method and how you would design your research. Provide details about what kinds of questions you would ask participants, how many participants you would sample, and how your questions help answer Research Question 1. (10 pts)The following section will ask you to consider and determine appropriate market research decisions based on the information provided below. Please read the following information carefully. Imagine that you are working at a market research firm and you receive a new client to assist with market research. Your client company, Nature's Beauty Co., is a cosmetic and skincare company that is currently deciding whether or not to repackage its skincare line. The company believes that new packaging with sustainable and eco-friendly material will increase product sales and customer satisfaction. Based on this information you and your research team identify the following research objective and research questions: Research Objective: To determine the beneficial impact of repackaging company's skincare line. Research Questions: 1. How is Nature's Beauty's skincare line and its packaging currently perceived by customers? 2. How important is sustainable and eco-friendly packaging to the target market? 3. What elements of Nature's Beauty and its products contribute most to customer satisfaction
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