You answer cannot be more than one page

Submission Deadline: Thursday 30-9-2021 before our meeting

The case study:

" Bob Burns looked over the last few numbers provided to him in the consultant's report on the bottled water industry, closed the binder and turned to Nicle. ( Looking back, our decision to get into the soft drink industry was a good one, but we need to get into new products and market segments in order to support our growth strategy. Our growth in bottled water has slowed because competition continues to be tough and because consumers are starting to resist paying for high priced alternatives to tap water)

(I just happened to be reading a report from the people from Food Science and Safety about growing popularity of energy drinks. They say it is a fast growing product in a key market segment: 18- to 34 year old . Why don't' we go into this market)

( I hate to say this, Bob, but it may be a case of too little, too late, Said Nicole. " Established brands such as Red Bull have been around for a long time and dominate this market space. Red Bull is particularly popular in Asia, which as you know is a rapidly growing region for our soft drink products)

( I'm not prepared to give up so easily, Nicole. The fact that energy drinks are popular in growth markets in Asia is all the more reason for us to consider getting into this business. And I really like the fact that this product is so popular among young people. we have good distribution channels bottling know- how, and marketing savvy.

This business is close to our core competency and it is still growing. We have told analysts we expect double digit growth of our top line as well as our bottom line. At our upcoming shareholder meeting, our shareholders and the analysts will be expecting to hear our plans for further business expansion. In the past, we did it with the help of soft drinks and bottled water.

Now, it is time to grow our entire beverages division with the help of energy drinks

Question:

How MR. Bob can convince all shareholders to go into energy drinks business?

You need to find some elements in order to let the board of directors agree on the plan of adding energy drinks.

Case study 1 You answer cannot be more than one page Submission Deadline: Thursday 30-9-2021 before our meeting The case study "Bob Bums looked over the last few numbers provided to him in the consultant's report on the bottled water industry, closed the binder and turned to Nicle (Looking back, our decision to get into the soft drink industry was a good one, but we need to get into new products and market segments in order to support our growth strategy. Our growth in bottled water has slowed because competition continues to be tough and because consumers are starting to resist paying for high priced alternatives to tap water) (I just happened to be reading a report from the people from Food Science and Safety about growing popularity of energy drinks. They say it is a fast growing product in a key market segment: 18-to 34 year old Why don't we go into this market) (I hate to say this, Bob, but it may be a case of too little, too late. Said Nicole. "Established brands such as Red Bull have been around for a long time and dominate this market space. Red Bull is particularly popular in Asia, which as you know is a rapidly growing region for our soft drink products) (I'm not prepared to give up so easily. Nicole. The fact that energy drinks are popular in growth markets in Asia is all the more reason for us to consider getting into this business. And I really like the fact that this product is so popular among young people. we have good distribution channels bottling know-how, and marketing savvy. This business is close to our core competency and it is still growing. We have told analysts we expeet double digit growth of our top line as well as our bottom line. At our upcoming shareholder meeting our shareholders and the analysts will be expecting to hear our plans for further business expansion. In the past, we did it with the help of soft drinks and bottled water. Now, it is time to grow our entire beverages division with the help of energy drinks Question: How MR. Bob can convince all shareholders to go into energy drinks business? You need to find some elements in order to let the board of directors agree on the plan of adding energy drinks