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You are a beverage wholesaler who regularly sells 1,500 soda cans to a customer each week. One week, the customer orders double the usual amount.

You are a beverage wholesaler who regularly sells 1,500 soda cans to a customer each week. One week, the customer orders double the usual amount. You assume that demand is increasing. Therefore, you purchase 4,000 cans to ensure you don't run out of stock. (PS This qs is related to bullwhip effect) a) Explain the dynamic effect that may result from this order behavior. b) Elaborate two possible measures to avoid this effect. c) Which stakeholders should be considered for implementing those

measures?

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