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You are a Brand Manager for a sneaker manufacturer (like Nike or New Balance), and you are using Facebook to reach college-age women and men

You are a Brand Manager for a sneaker manufacturer (like Nike or New Balance), and you are using Facebook to reach college-age women and men over the age of 55-years-old. What three or four interests would you expect each segment to have when trying to reach them through Facebook? How could this information help guide your pricing strategy?

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