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You are a brand manager responsible for a premium ice-cream product. The annual contribution of this product for the company is ?2.4m. Your R&D department
You are a brand manager responsible for a premium ice-cream product. The annual contribution of this product for the company is â?¬2.4m. Your R&D department has come up with a new flavour for the ...
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Managerial Accounting An Integrative Approach
Authors: C J Mcnair Connoly, Kenneth Merchant
2nd Edition
099950049X, 978-0999500491
