You are a business owner of a small or medium size enterprise (SME) in Malaysia (or own home country e.g. China, Indonesia, Brunei etc). Presently your company has domestic business operations and market. However, being a confident, ambitious and visionary entrepreneur, you plan to expand your business in international market in ethical and professional approaches. Hence, you are required to write an analytical report to determine opportunities and risks of conducting international business in a specific country. You are expected to include and discuss the following items with applicable elements of ethics and professionalism in your individual report:

Company Background

Number of years in business; Location(s) in home country; Size of Company; Industry;

Product(s) / Service(s); Current Market; Sales, Revenue, Profit/Loss generated; Staffing;

Key Competitors, etc.

Country Analysis

Introduction about the foreign country.

Identification of the foreign country environment.

SWOT analysis of your company and industry in the foreign country. Identification of challenges, risks and opportunities.

Recommendation of entry mode business strategy into the foreign country.

Recommendation of how to produce, price, promote, sell, distribute and supply of product(s) / service(s) in the foreign country.

Recommendation of how to manage human resources, financial and other relevant support activities of business operations in the foreign country.

Relevant values, ethics, professionalism, and sustainability issues expected to be encountered in conducting business operations in the foreign country. Also, to review corruption perception index of the country.

Any other recommendation(s) and/or issue(s) which may affect your company’s international business strategy into the foreign country?