You are a consultant that has been tasked by a 4 star central London independent hotel with 250 rooms to recommend the implementation of new revenue management practices.

The hotel has the following room types and rack rates:

180 standard rooms rates range from 99 to 180

34 superior rooms rates range from 130 to 199 30

executive rooms rates range from 150 to 299 5

junior suites rates range from 200 to 399 9 1

executive suite rates range from 299 to 499

The hotel also has an Italian themed restaurant that seats 100 covers and serves breakfast, lunch and dinner, a New York style bar that seats 45 guests that has jazz evenings on weekends, 5 meeting rooms and a small gym. The hotel has mainly corporate customers Monday to Thursday and leisure customers on weekends. It currently uses Booking.com as an online travel agent with the remainder of the bookings coming directly on the hotel website or via business travel agents for corporate customers. The hotel uses Opera property management system. To date, there has not been any formal revenue management team with this task being carried out by the reservation manager and the sales manager. The revenue management activities have been limited to mainly opening and closing rates on Booking.com.

what are the current pratices use in this case study and which recoomendation you could give?