You are a consultant to a U.S. food products company who is looking to sell its new plant-based "meat substitute" internationally in a country where vegetarian lifestyle is popular. There are several modes of entry that the company can follow to sell internationally, but it does not know which option to pursue.

 You are to convince your client that they should sell the product in an international market by providing rationale for doing business in a foreign country.

 

Respond to the following:

• What are the benefits of exporting and licensing products?
• What is the benefit of a foreign direct investment?
• What steps might you take to help your client understand the differences between exporting and licensing products and in making a foreign direct investment?
• What recommendation would you provide your client based on your rationale?