• You are a content marketing writer working for a finance start-up. The audience is males and females aged 25-45. Write up to 400 wds (if you are strapped for time, write the headlines and lead and summarize the rest of the post) on anything that interests you (a product, hobby, activity, etc) for the companys blog series tagged Where My Money Goes. The aim of these articles is to get people thinking about what they value and where they spend their money. The idea is in the spirit of Wealth Simple's Money Diaries (although those are ghost-written).
  • Include two different types of headline designed to draw the attention of the reader and get them to read the story
  • Include either a delayed/drop lead or a question lead designed to keep the reader reading
  • You will primarily be assessed on the headlines and leads, but also keep in mind the principles of effective content writing and writing tips from Weeks 1 and 2 when putting your article together
  • You can go over the word limit, but bear in mind I'm mostly interested in the headlines and lead