You are a district manager for Corporation XYZ, which is a prominent company, with brands that are easily recognized by households throughout the United States. Your national sales manager has directed you to conduct a study, on consumer preferences, since the plan is to introduce a new product for men's health, in two different regions of the country.

The study is due in 90 days. The sampling must represent the population(s) the product is supposed to appeal to...but the company wants to be sure before they invest in manufacturing and sales promotions. So, before you begin your research, you must do the following:

Write a research question and purpose statement for your study. Include timelines, population, and sample size in the purpose statement.