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You are a finance manager at NAO, a company which sells high fashion clothing. The spring/summer clothing that NAO is offering includes a range of
You are a finance manager at NAO, a company which sells high fashion clothing. The spring/summer clothing that NAO is offering includes a range of t-shirts with amusing slogans. One of the managers has expressed a concern that customers may not like or buy the new t-shirts. Which category should this risk be classified as? Solution A.A strategic risk. B.An operational risk. C.A product risk. D.A reputational risk
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