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You are a financial analyst at a large retail company. The company is considering launching a new product line, but there is uncertainty about how
You are a financial analyst at a large retail company. The company is considering launching a new product line, but there is uncertainty about how sales volume will be affected by changes in price. Your task is to perform a sensitivity analysis to determine the impact of price changes on the company's financial results. Instructions: 1.Use the following information to create a projected income statement for the new product line: Revenue @10 pu: $500,000 Variable costs: $250,000 Fixed costs: $200,000 Net Income: $50,000 2.Assume that the company is considering two pricing strategies for the new product line: Price A: $10 Price B: $12 3.Use the contribution margin formula to calculate the contribution margin ratio for each pricing strategy: Contribution Margin Ratio = Contribution Margin / Revenue Contribution Margin = Revenue - Variable Costs 4.Perform a sensitivity analysis to determine the expected impact of each pricing strategy on the company's financial results: Scenario 1: Increase in sales volume by 10% Scenario 2: Decrease in sales volume by 10% 5.Prepare a report summarizing your findings and recommendations for the company
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