You are a financial analyst for "Suds Inc." a large company in the Soap Industry. You have been provided with:

1. Four years of annual Income Statements and Balance sheets, for Suds Inc.
2. Four years of annual Income Statements and Balance sheets, for your major competitor
3. Four years of the Soap industry average financial ratios

Your Controller believes this is sufficient information to conduct a three-year financial ratio trend analysis to determine how Suds Inc.' financial performance over the last four years compares to: (1) the major competitor and (2) the Soap Industry average

Conference Assignment:

Prepare and post in the Week 1 conference a one paragraph proposal summarizing your approach to this task. Be sure to include: (1) what specific steps you would undertake, (2) what calculations you would make, (3) your process for analyzing the data, and (4) what the major results you hope to determine and present.