You are a health enthusiast and want to exploit the current trend in a healthy lifestyle and
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Question:
You are a health enthusiast and want to exploit the current trend in a healthy lifestyle and the GYM hype by offering vending machines that provide green juice, a healthy drink consisting of several green vegetables such as cucumber, parsley, avocado and others. You want to position these vending machines inside selected GYMs in Jeddah.Using porters five forces model, conduct a market feasibility study of the project. Take each of the five forces, and apply it to the case.
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