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You are a junior executive of a large mining company and have been asked to show how the performance (as measured in terms of profitability)
You are a junior executive of a large mining company and have been asked to show how the performance (as measured in terms of profitability) of the company has been improving over the past ten years. You subsequently collected financial performance information from the previous ten years and placed it on a graph. A trend of ongoing improvements in profits was apparent and everybody was very happy. Should you have supplied such a graph to your company without some adjustments? Give reasons
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Marketing Mistakes And Successes
Authors: James F. Dartley
11th Edition
978-0470169810, 0470169818
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