You are a management consultant who has just been hired by lyft. provides a ridesharing service to consumers.They are looking to expand into cities and towns starting with Calgary and Edmonton. You are expected to assess the Alberta enviroment as it relates to ridesharing services and provide important information to help LYFT decide wheter they should expand into Alberta.

Construct ad Pestel Analysis and Porter's Five Forces plus one analysis to help make lyft an infomed decision about their expansion plans