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You are a manager at a large manufacturing firm. You have been approached by your board of directors to make a decision regarding the selection

    You are a manager at a large manufacturing firm. You have been approached by your board of directors to make a decision regarding the selection of products that need to be produced by your firm. You are expected to brainstorm and collaborate with your department colleagues to identify the product. Data about the products can be sought from different departments.

    Product Selection with Costing Data
    The costing department provides you with the data given in the table 1. Use the contribution margin approach, make your selection of products to be manufactured.

    Table 1: Product Selection with Costing Data

    Product

    Super Variable Cost SVC ($)

    Price P ($)

    A

    5

    30

    B

    10

    30

    C

    20

    43

    D

    10

    34

    E

    35

    44

    F

    40

    67

    G

    40

    39

    Rank the product(s) recommended by you (in the order of preference)? If you do not recommend the product, leave blank.

    Product

    A

    B

    C

    D

    E

    F

    G

    Rank

    2

    5

    4

    3

    6

    1

    Product Selection with Manufacturing Data

    Next, the Manufacturing department provides the time taken by the machine to product each product (in minutes) and also states that the machine hours are limited to 2500 hours. Based on this additional information, what products will you manufacture?

    Table 2: Product Selection with Manufacturing Data

    Product

    Time taken (In minutes)

    A

    15

    B

    20

    C

    12

    D

    15

    E

    60

    F

    30

    G

    20

    How many units of each product will you manufacture?

    Product

    A

    B

    C

    D

    E

    F

    G

    Units

    Product Selection with Marketing Data

    The marketing department gives you the demand data for the products (Table 3). It is your organizations policy to produce just enough of each product to meet 95 % of the expected demand. Based on this additional information, what products will you manufacture?

    Table 3: Product Selection with Marketing Data

    Product

    Product Demand

    Demand deviation

    A

    7,355

    1000.000

    B

    485

    100.313

    C

    395

    124.632

    D

    260

    85.114

    E

    396

    99.705

    F

    393

    65.052

    G

    13

    4.256

    Based on this additional information, how many units of each product will you manufacture? (Choose the closest integer value)

    Product

    A

    B

    C

    D

    E

    F

    G

    Units

    Product Selection with Limited Inventory

    The inventory department reveals that due to unforeseen circumstances raw material: RM1236, that is used in the manufacturing of the products is limited to 20000.

    Table 4: List of inventory RM1236 required for each product.

    Product

    Raw Material: RM1236 needed

    A

    2

    B

    4

    C

    8

    D

    4

    E

    14

    F

    16

    G

    16

    Based on this additional information, how many units of each product will you manufacture?

    Product

    A

    B

    C

    D

    E

    F

    G

    Units

    Product Selection with Risk Data

    You decide a new way of looking at your data. You decide to ignore all data so far and consider only new data. The risk assessment team recommends that the original investment should be recovered in 5 years. They are wary of projects that have long payback time. Future cash flow for various product options are given in the Table 5. Use the non-discounted payback method.

    Table 5: Product Selection with Risk Data and Finance Data.

    Product

    Initial investment

    $

    Yearly Cash
    Flow

    A

    -98000

    10000

    B

    -120000

    22000

    C

    -777777

    150000

    D

    -88888

    10000

    E

    -900000

    200000

    F

    -100000

    10000

    G

    -1000

    -20

    Which product(s) will you recommend?

    Product

    A

    B

    C

    D

    E

    F

    G

    Yes/No

    Product Selection with Finance Data

    The finance department looks at a slightly larger picture and takes into consideration initial investment, and the rate of return of the product. Your company has a required rate of return is 5%. The finance department uses Net Present Value (NPV) with time horizon of 7 years, to figure good projects/products to invest. Use the data given in the table 4 to calculate the NPV to arrive at your recommendation.

    Which product(s) will you recommend?

    Product

    A

    B

    C

    D

    E

    F

    G

    Yes/No

    Product Selection with Budget Data

    The Budgeting department provides you with the capital budget available for the year. They tell you that only $250,000 is available to be spent on product related investments. Hence available budget will have implications on what products will be produced. Moreover, success rate as well as revenues if the product is successfully produced is taken into consideration. Based on the required initial investment, success rate, and revenue estimate provided in the Table 6, what products will you manufacture? MS Excel solver can be used for this analysis.

    Table 6: Product Selection with Budget Data

    Product

    Initial Investment

    Success Rate

    Revenue if Successful

    Expected Profit

    =Revenue-Initial investment*

    Decision

    A

    98,000

    0.5

    1,400

    B

    120,000

    0.35

    1,200

    C

    777,777

    0.35

    2,200

    D

    88,888

    0.2

    3,000

    E

    900,000

    0.45

    600

    F

    100,000

    0.45

    700

    G

    1000

    0.5

    0

    Total investment

    (X)

    Total investment

    available

    250000

    Total Expected Profit

    (Y)

    Use the simplex method in solver.

    The Decision will have a binary value (1 or 0).

    Total investment is (X) SumProduct of initial investment and Decision.
    Total expected Profit (Y) is SumProduct of Expected Profit and Decision.


    Which product(s) will you recommend?

    Product

    A

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