You are a manager at a local restaurant and want to do some advertising for your grand opening. After researching your options you find out that you can advertise in either social media, in the newspaper, on the radio or on cable TV. Each format prices their product in blocks of advertising. The costs per block are: Social Media $250, Newspaper $350, Radio $400 and Cable TV $500. You have estimated the total benefit to your revenue of advertising in each format. The total impact on revenue is provided in the table below.

BLOCK	Social Media	Newspaper	Radio	Cable TV
1	1200	1600	1300	1950
2	2200	2800	2200	2950
3	3050	3400	3100	3850
4	3650	3900	3700	4450
5	3975	4450	4200	4975
6	4100	4600	4600	5475
7	4150	4625	4675	5675
8	3900	4475	4700	5850

If your total advertisement budget was $2500 how would you spend it?

What if the budget was increased to $4000?

How would your strategy change if you decided that you did not want to do any advertising on Social Media?

If you could set the budget to whatever you wanted, how much would you set it at and why?

You do not need to spend the entire budget.