You are a manager at a shipping company and the company’s CEO informs you that he has a vision to move up the supply chain and become a third-party logistics provider (3PL) in the next 3 years. He asks you to develop a strategy to achieve his vision for the company.

You are to critically discuss the following as part of your analysis:

a) Shipping company current organization structure (role / departments) and responsibilities. (can be any company) (Suggestion to write: 250 - 300 words)

b) Company’s future roles and responsibilities as a 3PL. (Suggestion to write: 200 - 250 words)

c) 3-year milestone plan to achieve the strategy with justification. The company may consider both inorganic and organic expansion. (Suggestion to write: 750 - 800 words)

Subject: Maritime Logistic

Book reference: Maritime logistic a guide to contemporary shipping and port management 2nd Edition by Dong-Wook Song