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You are a market researcher comparing two advertising strategies. Purchase intention is measured on a 10 point scale. Conduct a four-step hypothesis test. Strategy A

You are a market researcher comparing two advertising strategies. Purchase intention is measured on a 10 point scale. Conduct a four-step hypothesis test.

Strategy A mean = 29.72

Strategy A sd = 6.87

Strategy A n = 26

Strategy B mean = 18.09

Strategy B sd = 8.72

Strategy B n = 37

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