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You are a marketer for a spa resort. A recent survey show that customers have received a different levels of services and experience, when they

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You are a marketer for a spa resort. A recent survey show that customers have received a different levels of services and experience, when they attended the space. Explain how as a marketer of a service market how you could reduce "Heterogeneity" when delivering your market offer . (10 marks) (TEEL FORMAT)

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