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You are a marketing analyst presenting the results of a comprehensive market research study to the executive team of a retail company. The executives have
You are a marketing analyst presenting the results of a comprehensive market research study to the executive team of a retail company. The executives have limited time and a nontechnical background. How would you present the market research results to the executive team, considering their needs?
a
By focusing on statistical methods and research methodology
b
By providing a detailed technical report with extensive data analysis
c
By avoiding data usage or statistics to simplify the presentation
d
By presenting a concise and visually engaging summary with key insights for marketing strategies
e
By sharing all the raw data and let the executives draw their own conclusions
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