You are a marketing consultant for one of the worlds biggest marketing consultancy firms and before the CEO of Netflix allows you access to the company and its employees, the CEO want you to prove that you have an understanding of the companies new product/service strategy/ the new product/service development process and the innovation expectations of their customers. In particular, the CEO would like to know your understanding of sustainable new product/service development and how it can be integrated into the companies processes. Specifically, you are to: 1. Outlining key concepts (use references) 2. Drawing key models of the concept [use references] 3. Identifying company examples of how innovative companies in your industry (as well as other industries) deal with new product/service development and the integration of sustainability principles into this innovation. 4. Providing your opinion of how you feel these concepts can be used by Netflix to boost revenue, meet UN sustainability goals (if applicable) and provide them with a competitive advantage (3 page limit)