Question
You are a marketing consultant for UnderArmour (https://www.underarmour.de/en-de/) in the DACH Region. Before giving strategic advice, you need to gather data and relevant information about
You are a marketing consultant for UnderArmour (https://www.underarmour.de/en-de/) in the DACH Region.
Before giving strategic advice, you need to gather data and relevant information about the companysrunning category. To do so, please collect and evaluate the current marketing mix of the companys running product category in the DACH Region. Therefore, please explain the product, price, promotion, place of distribution, target segment and the Unique Selling Proposition (USP) / Differentiating Factor of the running category in the DACH Region.
Grading system (25%):
Product: 5%
Price: 3%
Promotion: 5%
Place: 2%
Consumers / Target Segment: 5%
USP / Differentiating Factor: 5%
PLEASE STATE ALL THE THINGS CLEARLY IN 200-250 worxxds
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