1. You are a marketing consultant hired to help improve business for 2021. Using Table 5 on page 204 as a guide, what do you think would be reasonable financial targets/goals for next year, 2021, for the following three figures:

1. 2021 Total revenues (actual) $ ____

1. 2021 Total expenses $ ____

1. 2021 Net profits - $ ____

Briefly explain your logic or math for your answers (20 marks)

a few clients have even complained. I also want to get our office building leased and build our A-list client base. I know I can manage this and pass off some of my clients to Donna, but just can't seem to find the time." have formal marketing Finances For the past five years, HPFS had used a consolidated financial reporting system that produced reports as seen below ( Table 5). take dof of ist+ last year TABLE 5: SELECTED FINANCIAL METRICS FOR HPFS (FISCAL YEAR JAN 1 -DEC 31) Financial Measures 2020 2019 2018 2017 2016 up and Revenues: Budgeted revenues for year $1, 675,000 $1,750,000 $1, 700,000 $1, 600,000 $1, 450,000 down Total revenues (actual) $1,608,000 $1,679,000 $1,694,000 $1,622,000 $1,610,000- Actual revenues/budgeted revenues 96% 96% 99% 101% 111% revenues Expenses: A commissions $643,200 $638,020 $711,480 $729,900 $805,000 have marketing & ad agency expenses $417,400 $436,480 $335,000 $358, 100 $311,000 basically A Internet-related expenses (SEO, social $64,500 $85,500 $179,000 emaired media, site management, content, etc. ) staff wages & benefits $365,000 $301,000 $247,000 $222,000 $190,000 flat over A |A other expenses (auto leases, utilities, $96,900 $100,000 $91,520 $107,000 $91,000 bookkeeping, etc.) Total expenses $1,587,000 $1,561,000 $1,564,000 $1,417,000 $1,397,000 S Net profits $21,000 $118,000 $130,000 $205,000 $213,000 Net profits/total revenues 1.3% 7.0% 7.7% 12.6% 13.2% Total expenses/total revenues 98.7% 93.0% 92.3% 87.4% 86.8% Total Clients 918 932 932 373 850 gone Total A-list clients 163 169 176 up clecrease ed from 213,000 to 2, 060 the Marketing Cases FALL 2021 HANSEN PARTNERS FINANCIAL (11 pages: p 198 - 208) proti V at this a expensesT sales flat position for rate they will he first am 204 loss next