You are a marketing manager for a healthcare equipment company looking to emulate HOKA's success on X in targeting nurses and healthcare workers. Your goal is to create a campaign that celebrates and supports frontline workers while promoting your products as beneficial for their demanding roles. How would you leverage X to to reach and resonate with your target audience effectively? Ignore the healthcare sector and focus on traditional advertising methods Create generic posts thanking healthcare workers without promoting specific products Utilize X Ads targeting tools to reach nurses and healthcare workers with personalized messaging, joining relevant conversations, and highlighting product benefits tailored to their needs Only target existing customers, neglecting potential new audiences in the healthcare field