Question
You are a marketing manager for a textbook publishing company. You told a customer that a new edition of a book would be available by
You are a marketing manager for a textbook publishing company. You told a customer that a new edition of a book would be available by July 1st, in plenty of time to prepare for the fall term. Today you learned that the publication date has been delayed and it will not be available until August 30thdays before fall start. You must notify the customer. Briefly describe your purpose, outcome, audience/s, and selected organizational approach in a short paragraph. Include why you selected the approach you did. In a second paragraph, indicate what medium you would choose and why. Include at least two reasons for your for your medium selection.
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