You are a marketing research manager for The North Face company. The company would like to choose between two ad copies promoting their hiking shoes. The ad copies are exactly similar on every attribute (e.g., design, color, imagery, font, etc.) except that one of them (Ad Copy A) highlights only quality (lasts longer, superior materials, better grip, water resistant, etc.) of the products while the other copy (Ad Copy B) highlights both quality (lasts longer, superior materials, better grip, water resistant, etc.) and sustainability (sustainably sourced materials, donates part of the proceeds to environmental causes, etc.). Design an experiment to help The North Face company choose between ad copies A and B. To do this you need to: 1. Identify and define your independent variable (IV). Identify and operationalize two dependent variables (DV) that can be used to compare the performance of ad copies (use citations from previous research/secondary resources to identify the DVs). Write two hypotheses (one for each dependent variable) relating the independent variable to the dependent variable. Justify the validity of your hypotheses using citations from previous research/secondary resources. (2 points) 2. Explain the experimental design (2 points) - a. The "setup" of an experiment is the