Question
You are a marketing specialist at a winter clothing company. Your company specializes in making coats and jackets. Your boss is very jealous of how
You are a marketing specialist at a winter clothing company. Your company specializes in making coats and jackets. Your boss is very jealous of how much $$$ a company called The North Face makes each year. She wants to launch a new line of affordable coats under a new trademark that also pokes a little fun at The North Face. She wants you to do the USPTO trademark registration, because she says she can't afford a lawyer.
She did a little mock up, and it looks like this:
As you can see, it looks a bit like another trademark:
Please advise your boss (via a well-written email) of the advisability of attempting to register The South Butt as a Design Trademark with the USPTO. Your boss has a short attention span, and knows nothing about trademark law, so it is important that you concisely lay out the basics of trademark law for her. Make sure she understands the legal risks she is taking if she copies a famous logo. Your e-mail to your boss should be no less than 300 words and no more than 400 words - include a word count in your post. Yes, this discussion post should be written in an email format - exactly like if you were emailing your real boss.
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