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You are a Marketing Specialist at RAA (Royal Automobile Association). Your company recently hired a new Brand Manager. The new manager is excited and proposed
You are a Marketing Specialist at RAA (Royal Automobile Association). Your company recently hired a new Brand Manager. The new manager is excited and proposed that it is time to revamp RAA's brand logo and colour. She has asked for your perspective.
What two measures can brands use to assess the strength of their distinctive assets?
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