You are a media planner and your job is to report the Share of Voice (SOV) and Media Mix for the year of 2020. Also, you are asked to estimate SOV for a new brand X for the year of 2021. Fill in the blanks below and choose the closest answer for each question. Assume that competitors in 2021 will not change their budget from 2020. Brands Magazines Net TV HP Dell $300,000 $600,000 $200,000 $200,000 National Net Newspapers Radio $200,000 $100,000 $1,200,000 $300,000 Total SO $700,000 Apple $200,000 $200,000 $50,000 $50,000 $500,000 Total $700,000 $1,000,000 $550,000 $150,000 $2,400,000 Q) Which brand has the highest share of voice in Net TV and specific shares? HP (60%) O Dell (54.5%) O Apple (75%) HP (66%) O Dell (60%)