You are a mobile phone manufacturer manufacturing phones for different segments

of the population. Sales for your lower segment phones is falling while sales for

your higher segment is increasing.

For Numerical Answer

Assessment Parameter Weightage

Understanding and usage

of the formula

$20\%$

Procedure $/$ Steps $50\%$

Correct Answer &

Interpretation

$30\%$

For Theoretical Answer

Assessment Parameter Weightage

Introduction $20\%$

Concepts and Application

related to the question

$60\%$

Conclusion $20\%$

NMIMS Global Access

School for Continuing Education $($NGA$-$SCE$)$

Course: Strategic Management

Internal Assignment Applicable for December $2023$ Examination

Why do you think is this happening? What could be the reasons? How do you deal

with situation? Does this need any change of strategy? What changes would you do

in strategy? Give valid reasons, examples while answering the questions