Question
You are a new project manager at Horizon Studios. Your company is located at Peterborough, Ontario. It specializes in media production for TV, radio, internet
You are a new project manager at Horizon Studios. Your company is located at Peterborough, Ontario. It specializes in media production for TV, radio, internet and Cell phone content. Your manager is Amy McKenna. The projects available at the company now are : A. Develop five 30-second videos for a mall in Peterborough. The videos will run in the mall, online and as advertisements on mobiles and cellphones Amy provides you with the following information 1. Any media production requires, a. Initial meeting with the customer to agree on assumptions, constraints and objectives b. developing concepts and getting feedback from customers c. developing a storyboard and/or prototype for the production and getting approval d. develop content and get approval. e. Handover and closing the project. 2. A 30 second video usually requires 4 hours of raw video to be edited. It also requires audio production and editing. This could take up to 16 hours from an experienced team, or 24 hours from a novice team. Usually it takes 20 hours. 3. Educational videos require script writers, experts, animators and graphic designers. Each 1 minute of educational video takes at least 6 days of production. Sometimes it can take up to 10 days of production. However, It usually does not take more than 7 days. 4. A 10 minute podcast would require around 4 days of work ranging from research and correspondence, to researching, recording, transcripts, editing and assembly. 5. The company has never developed a TikTok campaign and are unaware how long it would take to create a video. They will assume it takes the same amount of time as regular videos to shoot but editing may take 50% less time. 6. It takes Customers up to a week (5 working days) to respond to your emails - for approvals or change requests etc. 7. In general all social media platforms, no matter how short the videos are, require time to make sure you grab the attention of the viewer. To do that you have to create a concept, take multiple shoots, edit and test the content before sending it out for approval by the customer. 8. The company uses MS Project for planning and tracking.9. There are 15 production personnel available right now in the company. a. 4 videographers - 1 has 5 years of experience, 1 has 2 years of experience and 2 have just joined the company b. 3 audiographers - 1 has 4 years experience, 2 have just joined the company c. 2 creative directors (concepts and themes and storyboards), 1 just joined the company and 1 have been with the company for 6 years d. 2 animators that just joined the company e. 3 graphics artists (posters, items and icons for videos etc) they all have 2 year experience f. 1 script writer 10. Amy finds that turnover for graphic artists is very high. 11. Usually a team would need to work together on concept designs and themes for 3 - 5 days to come up with a good concept. 12. A creative team should include an creative director, a script writer, and a graphics artist . For video projects you will also need a videographer and an audiographer. For podcasts you will need an audiographer. You would need an animator if you require animations in your production. 13. If you need to make any additional assumptions or constraints please make sure you specify them in the schedule management plan Deliverables: 1. Updated Word file a. Schedule management plan b. Work breakdown structure. 2. MS Project File a. At least 4 activities per work package identified. b. All relevant attributes are identified. c. Milestones are present and adequate. d. File is auto scheduled (all activities) e. Appropriate exceptions are included (days off) DO NOT link or add any durations yet!
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