You are a product manager at Haier Pakistan. You have to introduce a Inverter AC in the market. The most attractive benefit of inverter AC is that it consumes less electricity and results in total savings of Rs 10,000 in electricity bills for the consumer. The company has conventional/ DC inverter selling in the market at a price of Rs 55,000. The cost to manufacture, distribute and promote the conventional as well as inverter AC is RS 40,000. There is no existing competitor of Inverter AC in the market. How shall the company price Inverter AC using concepts of value based pricing and floor and ceiling of pricing . Please suggest a price and justify your answer