Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

You are a product manager for a nationally recognized and respected pet food manufacturer.Your area of responsibility is the Cat Foods Division.One day, you find

You are a product manager for a nationally recognized and respected pet food manufacturer.Your area of responsibility is the Cat Foods Division.One day, you find an article discussing that there is growing interest in cat owners' use of vitamin and mineral dietary supplements to enhance their cat's health.The usage numbers cited in the article are not large, but your curiosity is piqued because your company cat food sales are steady, you are holding your market share, and your company does not manufacture or market vitamin and mineral supplements for cats.Could this be a new market opportunity which could be grown into a new profit center and a new product line addition to the cat food line you manage?You float this idea with your VP of the Pet Foods Division.Your VP likes the idea and suggests you dig further into this situation with market research to determine if this opportunity exists or if it is just a passing fad and get back to her within a week with a proposal for marketing research for her to review.Previous research has identified you customer base as "single females between the ages of 25-74 who own cats".

Question. Specifically define "Who has the information?"In your answer define the Population, Frame, Sample, and Sample Unit for this research study.

  1. Who has the information:
  2. Population:
  3. Frame:
  4. Sample:
  5. Sample Unit:

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

International marketing

Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham

15th Edition

9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956

More Books

Students also viewed these Marketing questions

Question

Talk to me Sandra said before you change a thing.

Answered: 1 week ago