You are a Project Manager in your company and you have been assigned to lead a high-profile, mission critical project that has high revenue potential in a new market segment. After an opportunity assessment, you determine that it is a very risky project that relies heavily on new technology. However, your leadership team does not fully understand and appreciate the basic concepts and approach to project risk management, or the value it holds. As a result you decide to prepare a brief "tutorial" for your upper management based upon the following