You are a project manager tasked with leading the implementation of a new customer relationship management $($CRM$)$ system for a medium$-$sized e$-$commerce company. The company has experienced rapid growth in recent years, resulting in challenges managing customer data and interactions effectively. In light of this project critically discuss the document that you will utilise in outlining the primary objectives and deliverables of the project. Your response should provide a detailed description of the contents of the document.