You are a promotions manager at "Really Cool Clothes for Kids" and are developing a holiday promotion in which you will have hot chocolate and popcorn while showing the movie "The Polar Express." You have some comfy cushions for a seating area where the kids can watch the movie while their parents buy them really cool clothes. Evaluate this use with all four of the fair use factors and determine if it is more likely a fair or 'unfair' use (ie., infringement)