Question
You are a real estate developer and are trying to determine the EMV of your net commission from a sales call to a potential purchaser.
You are a real estate developer and are trying to determine the EMV of your net commission from a sales call to a potential purchaser.
Assume that yourtransportation cost is $1.45 per mile
Assume that the sales call is70 miles round trip
Assume that yourtransportation time is 2.25 minutes per mile
Assume that thevalue of your time for transportation is $55.00 per hour
Assume that it willtake 3 hours to meet with the potential purchaser
Assume that thevalue of your time for the customer meeting is $150.00 per hour
Assume that youwill have a 19% chanceof a successful sales call (sales call #1)
If sales call #1 is successful,
you will sell a house valued at $275,000 with likelihood = 55%
you will sell a house valued at $300,000 with likelihood = 35%
you will sell a house valued at $425,000 with likelihood = 10%
Assume that yourcommission will be 2.5% of the value of the house if sales call #1 is successful.
a) What is the expected cost (time and transportation) of sales call #1?
b) Without assuming that the sales call will be successful (that is, it may or may not be a success), what is the expected gross commission of sales call #1 (do not net out the expected costs)?
Suppose you have a second possible sales call (sales call #2). Assume that the expected cost remains the same and that the commission rate remains 2.5%, but that the following information is the different information for sales call #2.
Assume that youwill have a 12% chanceof a successful sales call (sales call #2)
If sales call #2 is successful,
you will sell a house valued at $285,000 with likelihood = 45%
you will sell a house valued at $320,000 with likelihood = 25%
you will sell a house valued at $355,000 with likelihood = 30%
c)Assuming that your sales call is successful, look at the worst possible outcome for each decision and choose the decision that has the best (or least bad) of these.
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